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It’s been done like this for years, and is the way the business works.” Charles J.Orlando is a relationship expert and bestselling author of The Problem with Women… Referred to as “The Malcolm Gladwell of Relationships” by the media, and “Carrie Bradshaw-meets-Hitch” by his readers, Charles has built a 1,600,000 person fanbase on Facebook—completely by word-of-mouth—where he offers free, street-smart love advice to men and women around the world.Think about it: If everyone fills out a 400-question compatibility survey, chances are decent that there will be some commonalities… If that’s the case, and the science/algorithms are so good/accurate, why would anyone have to spend 9 over 12 months to find someone with whom they click?According to “Sally” (name has been changed), a senior consulting programmer who’s assisted in the creating of compatibility algorithms at a number of online dating sites, it costs the average dating site approximately 0 to generate a new customer.
They’re prequalified, so it’s really like shooting fish in a barrel. They’re eager to land a guy, so if I play my cards right, it’s easy to get laid.” These men also shared something they have in common: They all play the numbers game.(In the subscription-based services world, this is called the Cost of User Acquisition, and includes the fees associated with advertising, promotion, sales bonuses, transaction fees, and more).